The Lemtosh, MOSCOT’s most iconic frame, was being released in a new collection called “MOSCOT Monochrome,” featuring the frame in 9 colors with 9 tinted lenses to match. The goal was to highlight the MOSCOT Monochrome collection in a poppy, hyper-color-focused method, with a loose shot list of 12 final image deliverables as well as a short form, vertical video cut together from each set up.

 While thinking about executions to highlight the frames in the best way, I pitched to make the vertical video a stop motion instead, not only to help elevate the “scenes” coming to life, but to create eye catching, thumb stopping visual content for any platform. Working with the Senior Creative Manager, Ry Berg, and Visual Merchandiser, James Junio, I produced, styled, shot, retouched, and post produced these visual assets that turned the collection into MOSCOT’s highest producing sales campaign to date. Used for both paid and organic media, the variety of digital assets enabled cross platform posting, reaching new audiences and solidifying MOSCOT’s ever growing devotees

TEAM:

Director of Marketing: Sarah Taghi

Marketing Manager: Rachel Safenowitz

Senior Creative Manager: Ry Berg

Visual Merchandiser: James Junio

Photographer & Retoucher & Video Post Production: Emma Rose Milligan