“A Walk in The Life” was a social campaign to kickoff the launch of HOKA’s first commuter shoe, the Transport. We felt the best way would be to showcase the shoes by storytelling a day in the life of multi-hyphenates, delving into their background stories, their multi-faceted careers, and how they stay centered with movement through it all.
Kicking off this series in NYC, the first part of the campaign (featured here) focused on Woldy Reyes. Spending 8am-6pm with him all day, the idea was to show Woldy in his day to day while dually highlight the Transport shoe’s versatility and intersection of movement for all “walks of life.”
We did cross platform utilization of the content including long form + short form videos, a UGC style “trending transitions” video, still photo sets + carousels, Pinterest pins, and beyond. Used for both paid and organic media, we launched this production for under $3k, and collectively helped to amass over 7million+ impressions, nearly 7 million views, 2.76% engagement rate, and 13.7k+ post engagements. It was SO much fun!
TEAM:
Agency: CANVAS United
Casting: Azione PR
Creative Director: Taua Baccarin
Producer: Hana Thompson
Director of Strategy: Bryn Little
Junior Strategist: Alyssa Eldredge
Video Post Production: Lucy Glover
Copywriter: Tyra Bryant
DP & Retoucher: Emma Rose Milligan
