Athletic Brewing Co, a company that has disrupted the Non Alcoholic beer industry, can claim its success as twofold: making a good beer sans alcohol, and expanding what “having a drink” now means. Founded in 2017 by Bill Shufelt + John Walker, they quickly became the #1 NA beer brand, now leading over 20% of the market. Coinciding with a cultural shift towards the sober curious lifestyle, they’ve made their mark and are only continuing to grow.
Visiting their Milford CT brewery + distribution center, the Athletic Brewing team gave us an extensive tour of the space, the product, and let us take a peek into their magic. SOOO MANY THANKS to photo editor Ryan Duffin for the dream assignment, and reporter Andrew Zaleski for a great piece!!!
Bloomberg Businessweek - How Athletic Sparked the Nonalcholic Beer Boom With Brews That Don’t Suck
