“The Fly Report” was a social campaign to get in on the NYFW conversation in NYC! For this content series, we tapped influencers, friends and unsuspecting people on the streets of NYC to showcase their unique style, share the inspo behind their ’fits, and discuss movement’s role in their lifestyle.  

We did cross platform utilization of the vertical content including short form videos + cutdowns, collabs with TikTok influencers, still photo sets + carousels, Pinterest pins, and beyond. Used for both paid and organic media, we launched this production for under $3k, and grew a 34% follower growth during the month of September!

TEAM:

Agency: CANVAS United

Casting: CANVAS United

Creative Director: Taua Baccarin

Producer: Hana Thompson

Director of Strategy: Bryn Little

Junior Strategist: Alyssa Eldredge

Video Post Production: Lucy Glover

Copywriter: Tyra Bryant

DP & Retoucher: Emma Rose Milligan